Brand Manager, Holie’s UK
London (hybrid, South London base) | £50,000 to £60,000 | Full-time, permanent

Holie’s makes cereals and bars with no added sugar. They started in Amsterdam in 2018, they’re growing fast across Europe, and now they’re building the brand in the UK.

You’ll report to the new UK Country Manager, and you’ll own everything Holie’s does in UK marketing: content, events, creators, partnerships and PR.

Who you’ll work with

Holie’s has its own creative team, the call it the Holie's Circus, based across Amsterdam and Brussels. They handle design and creative production. You’ll brief them, give feedback and make sure the work suits a UK audience. You’ll also work closely with the global marketing team and travel to Amsterdam regularly.

What you’ll do

• Adapt global campaigns and content for the UK, and come up with your own ideas for this market.

• Plan and run sampling, pop-ups, launches and in-store displays, from the idea to the day itself.

• Find and work with creators, including smaller ones most brands haven’t spotted yet. You’ll negotiate the deals, send product and develop ideas with them.

• Set up partnerships with brands and communities in food, fitness and music.

• Get Holie’s into press, podcasts and newsletters.

• Make sure every event and partnership also works on social, and know how digital moves people from hearing about Holie’s to buying it.

What we’re looking for

• Experience at challenger brands, ideally FMCG or food and drink.

• A portfolio of work you came up with and delivered yourself.

• Hands-on experience running events, activations or sampling.

• A background in social is a big plus. Lots of strong candidates for this role will have started there and moved into brand.

• You know what’s happening in London: the restaurants, clubs, run clubs and communities people care about.

• You’re very organised and care about details.

• You’re happy to get stuck in, whether that’s presenting a plan or setting up a stand.

What you get

• £50,000 to £60,000.

• Unlimited holiday.

• Free Holie’s breakfast and lunch, and weekly Holie’s workouts.

• Regular trips to the Amsterdam HQ.

• The chance to build the brand in the UK from day one, and grow with the team.

Interview process

The first round is in person in London with the UK Country Manager and the Head of People. The final round is in Amsterdam, where you’ll present a case study to the Country Manager, Creative Director and CMO.