Social Media Manager - Home Fragrance Brand
Join this heritage brand and bring their social media to life!
Our client is a British home fragrance brand with over thirty years of heritage, a loyal customer base, and a genuine warmth that runs through everything they make. They bring a little joy into people's homes every day, and they're looking for someone to help them tell that story better.
They need a creator who can build strategy, shoot and edit content, write captions that actually land, and take full ownership of how the brand shows up online - you'll be the person who understands the brand tone and keeps things consistent across every channel.
This is a close-knit team of around thirty people, where everyone mucks in, they are looking for a true collaborator to join them.
What you'll be doing
Content and social
Build and own our Instagram, TikTok and Facebook strategy, aligned to our brand, products and commercial goals
Create a mix of Reels, carousels, Stories, product demos, lifestyle content and behind-the-scenes posts
Be happy to be in front of the camera as well as behind it
Plan and run photoshoots, including styling and art direction
Write captions that feel on-brand, natural and actually convert
Use Canva and other tools to produce strong visual content
Adapt content across platforms intelligently, not just duplicate posts
Track performance and translate it into clear recommendations
Community and UGC
Respond to comments and messages in a way that builds real community
Source and repurpose user-generated content with proper permissions
Manage affiliate relationships, briefs and content reviews
Brief small-scale creator and influencer partnerships where relevant
Campaigns and commercial
Lead social content for key commercial moments: Christmas, Black Friday, Mother's Day, new launches and gifting seasons
Support Meta advertising including boosted posts, campaign creative and performance reviews
Deliver monthly reports that actually mean something: reach, engagement, traffic, follower growth and commercial contribution
What we're looking for
5+ years in a social media or digital marketing role, ideally in FMCG, beauty, fragrance, home or wellness
A genuine content creator, someone who can shoot, edit and post Reels without waiting to be asked
Confident copywriter with a natural, engaging tone to write social media captions for a wide demographic
Working knowledge of Meta Business Suite is beneficial
Self-starter. You take direction well, but you don't need hand-holding
A team player in the true sense, not just on paper. This is a small, collaborative company and everyone helps solve problems
Familiarity with Klaviyo or a similar email platform is a nice bonus.
💸 Salary: £40,000-£50,000 depending on experience
🏡 Logistics: West Molesey (near Hampton Court) - 3 days a week in the office / 2 days a week WFH
Perks:
🌴 extra day off for your birthday
🌟 generous staff discount
✨ staff sales
💸 health insurance through Medicash
The successful candidate will have the right to work in the UK.
- Department
- Up Talent
- Locations
- London
- Working Location
- Hybrid
About Up Collective
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