CRM Executive - Freelance / Part Time

Location: Remote, with occasional London meet-ups
Commitment: 2–3 days per week
Contract Type: Part-time, freelance contract
Salary: £30k–£40k pro rata, paid as a day rate
Timings: Start ASAP with 30 days notice

About Brand Hackers

Brand Hackers are fractional marketing teams for brands with big dreams. We build bespoke teams from our full-time Brand Hackers and a tight-knit group of freelancers who’ve worked at the top of their game. Together, we help brands scale with the right mix of pace, pragmatism and creative flair.

We’re not a typical agency and we’re not a one-person consultancy. We plug experienced marketers into brands exactly where they’re needed most.

You can read more about what we do on our website.

The Role

As our brand partners continue to prioritise CRM as a serious growth lever, we’re looking for a freelance or part time CRM Executive who can confidently own and optimise key retention workstreams.

Over the coming months, you’ll likely work across a portfolio of 2–4 brands. Sometimes you’ll be embedded in a wider Brand Hackers team. Sometimes you’ll work alongside an in-house marketing team.

This role blends hands-on execution with structured thinking. You’ll be auditing accounts, improving flows, building campaigns and turning data into clear optimisation plans.

We need someone who can step in quickly, take ownership of moving parts and create clarity and momentum without heavy oversight.

You will report into different project leads depending on the brief, operating as a trusted execution partner within a wider Brand Hackers team.

What You’ll Be Doing

• Producing structured CRM audits and identifying commercial opportunities

• Planning, executing and optimising email, SMS and lifecycle campaigns

• Building and refining automated flows including welcome, abandon, post-purchase and win-back

• Working with the CRM Manager to wireframe and improve more complex customer journeys

• Segmenting audiences and implementing personalisation strategies

• Designing emails (using Klaviyo and Canva) - noting that this is done fully in-house and not briefed out.

• Analysing performance data and translating it into clear actions

• Reporting on outcomes, learnings and optimisation plans

• Ensuring CRM aligns with broader brand and performance strategy

• Managing multiple brands with clear prioritisation and strong organisation

What You’ll Need

• 1–3+ years hands-on CRM or lifecycle marketing experience

• Strong working knowledge of Klaviyo

• Experience with additional CRM platforms such as Mailchimp, Ometria, Attentive or similar

• Experience working on D2C consumer brands

• Clear understanding of customer journeys and retention strategy

• Strong analytical skills and comfort interpreting performance data

• Confident copywriting ability and attention to tone of voice

• Strong project and time management skills

• Comfort operating autonomously in a part-time capacity

• Comfortable with our “no-dark days” policy — we can only have one day per week where you are fully offline

Agency experience is a plus but not essential.

What Success Looks Like

• CRM audits that clearly prioritise commercial impact

• Automated flows driving measurable revenue uplift

• Campaign performance improving over time through structured testing

• Clear communication and reporting to founders and marketing teams

• Smooth delivery across multiple brands without things slipping

• Brand Hackers recognised as a trusted retention partner

What We Can Offer

• Freelance contract with autonomy and support

• Membership to Up World while you work with us

• Support from a Lead Brand Hacker who’s got your back

• Tools, templates and a wider crew of Brand Hackers to connect with

• Flexible remote working with occasional London meet-ups