Senior Brand/Trade Marketing Manager (Freelance)

Location: Remote
Commitment: 1 day per week
Contract Type: Freelance, part-time ongoing
Timings: To start Monday 11th August

Brand Hackers

We build experienced, dynamic, and fractional teams that fit in like puzzle pieces, providing just the right knowledge and energy at the right time. We’re not your typical agency or a one-man show. We're a team of passionate professionals who live and breathe branding and marketing.

With over 100 startup brands under our belt, our team combines strategic thinking with sharp execution. 

The Role

PLEASE ONLY APPLY FOR THIS ROLE IF YOU HAVE FMCG BRAND MANAGEMENT EXPERIENCE, IDEALLY INCORPORATING TRADE MARKETING

We’re looking for someone to support across all things brand, with a particular focus on trade & retail marketing. You’ll be the main day-to-day contact, helping keep everything on track and making sure no opportunities are missed. This includes leading a weekly planning session and working closely with the wider team to keep plans moving.

The role involves organising sampling activity – from big seasonal campaigns to smaller guerrilla events – and finding new opportunities to get the product out there. You’ll also help with charity partnerships and support on events, making suggestions and helping bring ideas to life.

On the retail side, you’ll help shape pitch decks, join retailer calls, and suggest ways to promote launches, both in-store and online. There’s also a chance to get involved in brand partnerships and content planning with the social media team to make sure everything ties together.

Key Responsibilities

• Act as the go-to contact for the marketing team, supporting strategic and tactical initiatives.
• Lead weekly marketing meetings to align teams on goals, progress, and upcoming priorities.
• Coordinate and implement seasonal and ad hoc sampling campaigns – including both paid and guerrilla sampling at events like food festivals and high-traffic locations.
• Develop creative proposals for future sampling activations, including charity partnerships and grassroots outreach.
• Support national retail campaigns, including pitch deck development and content recommendations for major UK retailers.
• Join buyer and retail marketing calls to identify media and promotional opportunities.
• Propose and secure co-branded partnership deals with complementary brands to enhance reach and in-store visibility.
• Work with the social media team to recommend and develop content that supports retail and sampling priorities.
• Track media deadlines, retailer timelines, and long-lead marketing plans (e.g. Christmas) to ensure timely planning.
• Collaborate on retailer-focused content such as recipes, seasonal inspiration, and NPD-linked campaigns.

What We’re Looking For

✅ 6+ years experience in a marketing, brand, or retail support role
✅ Strong communication and coordination skills
✅ Familiarity with UK retailers and media planning
✅ Confidence leading meetings and managing cross-functional input
✅ A proactive mindset, able to anticipate needs and recommend new initiatives

What we can offer

£350 per day
1 day a week

Why work with Brand Hackers?

Being a freelancer with Brand Hackers means you’re part of our extended family. We know it can be a lonely life, but with us it’s different.

We do all the set-up - we have the difficult conversations with Founders, we sort the paperwork, we’ll give you a clear brief & you’re off!

We make sure you’re learning:

✅ You’ll be managed by a Brand Hacker who will push you to do your best work

✅ You’ll have access to a support group of 10+ Brand Hackers

✅ You’ll have templates, tools & tonnes of examples of things we’ve done in the past

✅ All our extended family are encouraged to promote they work for us on LinkedIn which is a great way of raising your profile

✅ You’ll have membership to Up Club while you work with us

✅ One project often becomes more… we even have examples of freelancers who have become full time members of the Brand Hackers team

Finally, we always pay on time. This shouldn't be something we have to celebrate, but we know it can be a challenge.