Head of Up World

2 days per week | £60-80k pro-rata depending on experience
Must be available to travel to London 1 day per fortnight.

The Opportunity
We are looking for an entrepreneurial, growth-focused leader to take ownership of Up World, define the strategy and lead growth, so that our members are happier than ever and our impact even bigger. 

What is Up World?
Up World is community and curated learning for ambitious start-up marketers. Our mission is to build marketers who drive exceptional growth and think like future leaders. 

We have some big ambitions:

• Grow Up Club from 1000 members to 1500 in 2025, attract and engage entrepreneurial marketers of all levels.

• Expand Big Up Club, our exclusive network for marketing directors, to 200 members within 18 months.

• Scale the Marketing Accelerator, our flagship leadership program, and build future learning products around it.

• Elevate Up Fest, our annual members-only festival.

We have healthy brand awareness, a rich customer database, and engaged members, but now need a leader to nurture the brand, community spirit and drive growth. 

The Role

This is an autonomous, strategic, and operational leadership role. You'll take responsibility for:

1. Setting and Driving the Growth Strategy

• Define the overall strategy for membership growth and product sales across all Up World offerings, working very closely with Lottie (Founder)

• Be ready to challenge and reinvent our model where needed. We believe in bold moves!

2. Managing the P&L and Commercial Performance

• Take full ownership of Up World's P&L, ensuring sustainable growth and some profitability. 

• Our goal is not big margins here, but sustainability and scale. Fundamentally, we believe more people should access what we offer. 

3. Unlocking New Growth Opportunities

• Build and implement growth loops, leveraging our engaged customer base and partnerships to fuel organic acquisition.

• Experiment with creative approaches to turn brand awareness into desire and conversion.

4. Leading the Team

• Lead the Senior Community Manager, Community Exec and part time Growth Manager, ensuring they’re equipped to deliver exceptional member experiences and retention rates.

• Empower the team to operate autonomously while ensuring accountability for results.

5. Act as Brand Guardian

• Own all copy and visual outputs (although the team can be really empowered), ensuring they resonate with our target market and maintain our high standards.

• Know our customers intimately, ensuring every decision solves real problems for them.

Who You Are

You’ll thrive in this role if you:

• Own the growth agenda: You’re obsessed with unlocking growth and have the tools and mindset to make it happen.

• Think strategically, act operationally: You can set the big-picture vision and roll up your sleeves to deliver it.

• Have entrepreneurial energy: You’re excited by start-up environments and are deeply passionate about marketing.

• Love learning and iterating: You’re curious, innovative, and always seeking new ideas to test and improve.

• Lead with autonomy and accountability: You’re highly independent but thrive in a collaborative, supportive culture.

• Understand B2C and B2B growth: You know the nuances of scaling both member-based communities and professional networks.

• Have a deep respect for brand and community: Communities are fragile beasts. Just like reputations. We are really proud of both and these need to be looked after very carefully!

Perks: 

The package depends on the individual and whether they are UK based FTE or remote contractor. We’ll endeavour to mirror our handbook in full for anyone who joins the business.

💸£60-80k pro-rata depending on experience

🌴 25 days holiday (and bank holidays) plus a bonus day at Christmas & your birthday.

🌟 Enhanced Paternity/Maternity leave/pay

✨ Monthly working from home budget

🤝 Unlimited coaching with MoreHappi

Our commitment to inclusion:

We want you to feel you belong here and we welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve an authentic feeling of belonging, with focused inclusion policies and training. We believe it’s not only the right thing to do, but it’s also right for our community - and our industry. If you feel like you belong, you’re more likely to do your best.

Mental health really matters:

Your wellbeing is really important to us. We have an active mental health policy and believe strongly that this stuff matters. We have private weekly wellness check-ins, and have easy actionable steps for taking a mental health sick day. Open communication and conversation about mental health is always welcome and encouraged at Copy Club - we never shy away from the hard stuff.

About us

We have two fast-growing brands with a shared goal: to transform the way entrepreneurial marketing is done.

Up World Community (re-branding soon) supports marketers in their careers

• Our community membership program has over 1200 subscribers and counting.

• Our Match-Making team helps dynamic marketing talent find their dream jobs

• Our courses teach all the skills you need for your fast-growth marketing role, from marketing best practice to leadership.

Our vision is that for tens of thousands of marketers at all stages in their career our service is so useful that our members simply can’t do their jobs without us. Sure, we’re not saving the world, but we have seen in so many wonderful moments over the last few years how we can make people happier - less lonely, more connected, more inspired and more confident.

We are a close-knit team of 22 in all corners of the UK (and a few around the world!).

We are really ambitious about our growth but also about the kind of business we want to build too. We are absolutely focused on building a culture that enables us to thrive as individuals, and where work doesn’t feel like work