Senior Brand Manager - Hospitality brand, not start-up!
Join this well-established bakery brand as a Brand Manager! Use your strategic and creative skills to build brand awareness and loyalty 🍞✨
This is a well established with over 20 years of running bakeries across England.
Our client has an in-house Creative Studio (within which this role will sit) which was brought about to elevate the brand externally and better communicate the incredible stories they tell and we are on the hunt for strategic and creative Senior Brand Manager to help build brand awareness, consideration and propel them towards their mission and vision.
You'll be responsible for translating their strategic vision to real-world touchpoints and ultimately oversee the bringing of the brand to life across owned and earned channels.
You'll support the Head of Brand in implementing longer-term plans to drive key metrics such as brand awareness, consideration and loyalty.
What you'll be doing...
Strategy:
- Support the Head of Brand in the education and advocacy of annual brand plans designed to develop brand growth and own the execution of those at a day-to-day level.
- Craft brand-focused comms briefs and review commercial briefs from other business areas to help refine and strengthen to ensure they are as clear and on-brand as possible.
- Create and own a plan for brand reputation monitoring and closely analyse and share with the team these reports to understand how we’re tracking.
- Seek out and pull together proposals for new opportunities or channels to explore.
- Constantly be reading around the category and products. Share inspiration with the rest of the team and help them stay in the know on what’s happening in the category.
Creative:
- Working closely with the Creative Producer, drive the execution of brand campaigns internally and externally to execute x-channel.
- From receipt of a commercial brief, drive the creation and execution of Seasonal content across campaigns that link together PoS, email, app, paid digital, social, PR, activations etc.
- Build and cultivate relationships with partners who we can work with to bring to life brand and commercial opportunities
Project Management:
- Keep a firm grip on all the admin which comes with a project, from setting up the project decks, timing plans and server folders at the start of the project, booking in reviews and meetings, liaising with the relevant teams on information/feedback coming in.Â
- Own the details of the Studio’s annual budget, ensuring we’re delivering ROI and maximising on efficiencies wherever possible.
- Be the oracle of all project details, people know to come to you with their questions.
You'll have…
- Proven experience in similar role within a brand or creative agency.
- Previous food/ FMCG/ retail/hospitality experience would be an advantage but not a mandate. However, love of food will get you a long way in this business!
- Emotionally intelligent: able to read a room/situation and deal with it positively and intelligently.
- Confident in building strong internal and external relationships to ensure we’re able to make the best work we possibly can.
- Organised and thorough, able to manage multiple projects (in an effective and time efficient way)
- A problem solver: both in the day to day and looking ahead to anticipate future obstacles on the horizon.
đź’¸ Salary: Up to ÂŁ60,000 per annum
🏡 Logistics: Camden office, hybrid
- Department
- Brand Marketing
- Locations
- London
- Working Location
- Hybrid
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Senior Brand Manager - Hospitality brand, not start-up!
Join this well-established bakery brand as a Brand Manager! Use your strategic and creative skills to build brand awareness and loyalty 🍞✨
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