Brand Strategist - Up World
Deep thinker & creative wordsmith needed to build brands that drive sales!
Often our engagements with brands start with strategy. Either we’re helping build the business OR there are customers, traction and a team, but the positioning isn’t truly distinctive or empowers growth.
We work mostly with FMCG, pet-care and homecare brands, so a passion for those categories is key, but being up for trying anything is also essential. The first brief for this role might be support on the Up Collective group of businesses itself.
As Brand Strategy within the Brand Hackers team, you’ll be working across 1 or 2 brands at any one time. Here’s a few of the main things you’ll find yourself doing day to day:
Do some killer strategy!
Perform desk-based research to analyze industry trends and competitor activities in order to identify strategic opportunities and actionable insights for clients.
Develop and articulate clear brand positioning and messaging, based on insights and market differentiation.
Write compelling briefs / propositions for brand development
Write presentations with seriously compelling story.
Collaborate with copywriters and designers to develop compelling brand narratives and visual guidelines.
Ensure all deliverables align with the overall brand strategy and meet the client's objectives.
Client Relationship Management:
Oversee communication with multiple clients, ensuring clarity on strategic brand deliverables, meeting schedules, discussion topics, and status updates.
Build and maintain strong relationships with client teams, handling passionate stakeholders.
Lead regular status update meetings, providing transparency on project progress and addressing any client concerns.
Project Management:
Create and manage critical paths for various projects, ensuring timely delivery of all milestones and deliverables.
Coordinate with internal and external teams to ensure seamless execution of brand strategies.
Monitor project timelines and budgets, ensuring projects are delivered on time and within scope.
Provide regular updates to agency leadership on project status, potential risks, and opportunities for improvement.
You'll have…
We always say our roles are not for everyone, but if you are the right person you’ll love the ride.
Proven experience as a Brand Strategist or similar role, preferably within an agency setting.
Strong understanding of branding principles, market research methodologies, and competitive analysis. You’ll be obsessed with branding books and blogs.
An exceptional storyteller who can take anyone on the journey.
Very competent copywriter that might pull in specific support sometimes, but can often nail the delivery alone.
A talented diplomat and sales person.
Highly organized with exceptional project management skills.
Creative in both your output and your approach - comfortable innovating your methods to manage varied budgets, different time-frames.
This is a part time role as we want to welcome someone into the family. You’ll be part of the team, but we’re also open to flexibility. We need your availability at least 2x days a week but there might be times when we can offer more hours if you’d like them.
💸 Salary: up to 50K FTE.
🏡 Logistics: while this is a remote based role, we require that all of our team are available to be in London at least twice per month for team & client meetings.
Perks:
🌴 25 days holiday plus bank holidays.
💪Monthly working-from-home allowance to be spent on coffee, co-working or gym membership.
🌟Our commitment to your development.
🎂 Birthday off
💸 Enhanced paternity/maternity leave & pay
💸 Unlimited coaching with MoreHappi
🤝 Full Up World Membership
Our commitment to inclusion:
We want you to feel you belong here and we welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve an authentic feeling of belonging, with focused inclusion policies and training. We believe it’s not only the right thing to do, but it’s also right for our community - and our industry. If you feel like you belong, you’re more likely to do your best.
- Department
- Brand Hackers
- Locations
- London, Remote
- Working Location
- Remote, Hybrid
About Up World
Founded by people just like you, we are a friendly space for ambitious marketers who want to achieve big things and help others do the same. Meet like-minded marketing mates in our vibrant community, find your dream job and become more confident in your role with our Start-Up Marketing Accelerator.
Intrigued? Click the link to find out more
Brand Strategist - Up World
Deep thinker & creative wordsmith needed to build brands that drive sales!
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