Personal Brand Manager - Up World
Do you know your way around social media and podcasts? Do you love creating captivating content? This strategic role as Lottie's Personal Brand Manager might be the one for you!
We’ve built a lot of Up World success from Lottie’s personal brand and there is significant future potential. So far, we have 27,000 LinkedIn followers and pockets of very high engagement. We have a nascent TikTok feed and a podcast with some listeners. We’re not even scratching the surface.
We need to get strategic, optimising all personal brand activity to better deliver against the total businesses’ commercial goals. We need to step-change results, taking a refined approach to LinkedIn content to deliver consistent, significant growth. We need the right award wins and press appearances that build credibility with our target audience.
Up World has a growing reputation but our engagement is still small.
You'll be…
- Contributing to the strategy for Lottie’s personal brand and implement it in full.
- Driving the strategy for TikTok (content creation managed by Brand Hackers).
- Running Lottie’s LinkedIn page, creating all content.
- Managing all content distribution and harness analytics to gauge user behavior, refining content and monetization strategies based on insights.
- Learning and use AI tools like GPT for hook writing and scripting.
- Managing outreach for speaking engagements, podcast appearances, media opportunities, and brand partnerships.
- Building and maintaining a system to engage with audiences, adding value to followers and ensuring Lottie remains approachable.
- Reviewing, operating, and enhancing business processes to scale efficiently and continuously improve.
- Owning industry reputation, eg. building relationships with protective partners and investors (not all personal brand can be measured in impressions!).
- Building external Up World community engagement.
You'll have…
We are not necessarily looking for someone who has done this role before, but instead, someone who has all the key skills and can learn fast!
You'll…
- Be results obsessed
- Have a very good eye for an angle
- Ideally have experience in personal brand management or PR
- Be a fantastic writer and communicator. Your writing isn't just clear, it's compelling
- Be tenacious and a natural sales person who doesn’t take no for an answer
- Have high attention to detail and be effective at setting up process and maintaining it
- Resilient and comfortable moving very fast
- Autonomous - we have a very supportive culture but this role won’t have hand holding
- Be the kind of marketer who is reads newsletters voraciously and borrows ideas from other businesses daily
- Come with strong views on how AI can support our business or a proven desire to upskill
- Great design is second nature to you. You have proven design skills and a discerning eye for aesthetics, together with hands-on skills with platforms like Canva.
- Being proactive is your default
- You are an organizational powerhouse
💸 Salary: up to £35K
🏡 Logistics: We are open to full time or part time for this role. You must be able to travel to London 1 day per fortnight as a minimum, ideally weekly.
Perks:
🌴 25 days holiday (and bank holidays) plus a bonus day at Christmas & your birthday.
🌟 Enhanced Paternity/Maternity leave/pay
✨ Monthly working from home budget
🤝 Unlimited coaching with MoreHappi
Want to know more about our ethos and benefits? View the Up Collective handbook.
Our commitment to inclusion:
We want you to feel you belong here and we welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve an authentic feeling of belonging, with focused inclusion policies and training. We believe it’s not only the right thing to do, but it’s also right for our community - and our industry. If you feel like you belong, you’re more likely to do your best.
Mental health really matters:
Your wellbeing is really important to us. We have an active mental health policy and believe strongly that this stuff matters. We have private weekly wellness check-ins, and have easy actionable steps for taking a mental health sick day. Open communication and conversation about mental health is always welcome and encouraged at Copy Club - we never shy away from the hard stuff.
- Department
- Up World
- Locations
- London, Remote
- Working Location
- Remote, Hybrid
About Up World
Founded by people just like you, we are a friendly space for ambitious marketers who want to achieve big things and help others do the same. Meet like-minded marketing mates in our vibrant community, find your dream job and become more confident in your role with our Start-Up Marketing Accelerator.
Intrigued? Click the link to find out more
Personal Brand Manager - Up World
Do you know your way around social media and podcasts? Do you love creating captivating content? This strategic role as Lottie's Personal Brand Manager might be the one for you!
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